• [24]7 Introduces Customer Acquisition Cloud for Marketers

    Predictive and Personalized Content Marketing Platform Helps Marketers Better Connect with Consumers

    With the acquisition of EngageClick, [24]7 now delivers a content personalization platform that continually improves marketing content and consumer engagement across inbound and outbound channels, by fine-tuning the experience for each consumer over time. As part of the [24]7 Customer Acquisition Cloud, the solution leverages machine learning and cognitive science to adapt to customer behavior over time...


  • NGDATA : What's the #1 way organizations can improve customer retention?

    42 Experts reveal their top tips and strategies on how organization can improve customer retention.

    We here at NGDATA specialize in customer experience management and customer retention solutions for businesses who are constantly trying to better understand their customers’ needs, we wanted to learn more about customer retention...

    NGDATA Customer Retention Tips and Strategies, Shekhar Deo, Co-founder & CTO of EngageClick


  • EngageClick Named as Finalist in BT Competition

    EngageClick, the technology integrator that makes advertising personal, today announced that they have been named as a finalist in the Infinity Lab - Digital First Competition.

    Digital First was on the lookout for ideas that could change how businesses operate online ...


  • EngageClick's New Personalization Platform 2.0 Improves Brand Advertising

    EngageClick, the personalized multi-screen advertising platform that delivers superior ad performance, has announced the enhanced release of its data-driven personalization platform.

    EngageClick's Personalization Platform 2.0 provides greater utilization of data with its machine learning system ...


  • EngageClick's New Personalization Platform 2.0 Improves Brand Advertising

    EngageClick, the personalized multi-screen advertising platform that delivers superior ad performance, has announced the enhanced release of its data-driven personalization platform.

    EngageClick's Personalization Platform 2.0 provides greater utilization of data with its machine learning system ...


  • EngageClick's New Personalization Platform 2.0 Improves Brand Advertising

    EngageClick, the personalized multi-screen advertising platform that delivers superior ad performance, has announced the enhanced release of its data-driven personalization platform.

    EngageClick's Personalization Platform 2.0 provides greater utilization of data with its machine learning system ...


  • EngageClick's New Personalization Platform 2.0 Improves Brand Advertising

    EngageClick, the personalized multi-screen advertising platform that delivers superior ad performance, has announced the enhanced release of its data-driven personalization platform.

    EngageClick's Personalization Platform 2.0 provides greater utilization of data with its machine learning system ...


  • EngageClick's New Personalization Platform 2.0 Improves Brand Advertising

    EngageClick, the personalized multi-screen advertising platform that delivers superior ad performance, has announced the enhanced release of its data-driven personalization platform.

    EngageClick's Personalization Platform 2.0 provides greater utilization of data with its machine learning system ...


  • New Findings Expose Huge Risks for Online Advertisers

    Few marketers are aware that the digital advertising industry faces a serious dilemma stemming from weak inventory oversight and, in many cases, outright fraud.

    A shocking new reportOpens in a new window from Google reveals that a majority 56.1 percent of all ads on the Internet are never ...


  • How to Navigate the Maze of B2B Marketing

    B2B companies often get lost promoting multiple solutions across different vertical industry groups. It's almost like a maze where you finally reach the end, only to spot another destination out in the distance.

    This level of variety makes it difficult to quickly adjust different advertising messages to match each distinct industry group ...


  • Why Machine Learning Can Help Marketers Connect With Consumers

    For years, the marketing community has worked to establish, sustain, and extend relationships with consumers.

    Marketers have sought a means to not only understand current consumer behaviors but also to develop well-defined vision for the consumer's future. Some 77% of 374 surveyed client-side marketers believe ...


  • How Resellers Can Use Machine Learning To Connect With Millennials

    Members of the millennial generation are increasingly filling the workforce in prominent roles as IT managers and CIOs.

    This demographic trend is forcing technology resellers and solutions providers to rethink how they connect with this younger audience. Most millennials are fiercely dependent on mobile communications ...


  • 'Nomophobia' is new reality for retailers

    Entering 2015, it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies.

    One essential fact is driving this broad industry trend: consumers are becoming ever more reliant on their smartphones ...


  • 6 Impressive Engineers You Really Ought to Know About

    Whether you're interested in tech or engineering, here are six individuals who have achieved some remarkable feats.

    By Craig Newmark (Founder, craigconnects) It's important to acknowledge and support the people on the back-end doing good work. Too often, women engineers get little or no acknowledgement for the work they're doing ...


  • Using Machine Learning to Optimize Advertising

    Consumers are in charge when it comes to advertising, and when consumers are in charge, it is best to serve them what they want to consume.

    For some reason, lots of advertisers still have not gotten this message. They continue to serve ads which consumers do not want, and in many cases, they serve ads which actually turn consumers off ...


  • EngageClick Adds Artificial Intelligence To Advertising

    EngageClick announced a new consumer personalization platform that aims to improve the effectiveness of advertising engagement across multiple screens by learning engagement behavior patterns of consumers and by delivering predictive and personalized ads.

    The EngageClick Consumer Personalization Platform uses data driven technologies such machine learning and cognitive science to track customer data in real-time across mobile devices, tablets, desktops, and smart TVs.


  • The hunt for the Holy Grail of advertising.

    The digital advertising market seems to still be in its Wild West days, and several ad service providers are claiming to have struck gold out in the technological hill country.

    EngageClick is one of those.Specifically, EngageClick claims to apply sophisticated artificial intelligence and machine learning ...


  • EngageClick Integrates Artificial Intelligence With Advertising To Offer True Personalized Consumer Experience

    EngageClick, the technology integrator that makes advertising personal, today announced a new consumer personalization platform that improves the effectiveness of advertising engagement across multiple screens by learning engagement behavior patterns of consumers and by delivering predictive and personalized ads.

    The EngageClick Consumer Personalization Platform uses data driven technologies such machine learning ...


  • EngageClick Integrates Artificial Intelligence With Advertising To Offer True Personalized Consumer Experience

    EngageClick, the technology integrator that makes advertising personal, today announced a new consumer personalization platform that improves the effectiveness of advertising engagement across multiple screens by learning engagement behavior patterns of consumers and by delivering predictive and personalized ads.

    The EngageClick Consumer Personalization Platform uses data driven technologies such machine learning ...


  • EngageClick Integrates Artificial Intelligence With Advertising To Offer True Personalized Consumer Experience

    EngageClick, the technology integrator that makes advertising personal, today announced a new consumer personalization platform that improves the effectiveness of advertising engagement across multiple screens by learning engagement behavior patterns of consumers and by delivering predictive and personalized ads.

    The EngageClick Consumer Personalization Platform uses data driven technologies such machine learning ...


  • New consumer personalisation platform launches.

    Technology integrator EngageClick announced a new consumer personalisation platform that improves the effectiveness of advertising engagement across multiple screens by learning engagement behaviour patterns of consumers and by delivering predictive and personalised ads.

    The platform uses data driven technologies such as machine learning - artificial intelligence - and cognitive science to track customer data in real-time ...


  • EngageClick Integrates Artificial Intelligence with Ads to Offer Personalized Consumer Experience.

    EngageClick, the technology integrator that makes advertising personal, today announced a new consumer personalization platform that improves the effectiveness of advertising engagement across multiple screens by learning engagement behavior patterns of consumers and by delivering predictive and personalized ads.

    The EngageClick Consumer Personalization Platform uses data driven technologies such machine learning and cognitive science to track customer ...


  • Artificial Intelligence with Advertising to Offer True Personalized Consumer Experience

    Big Data, Machine Learning, and Cognitive Science Technologies Help Major Brands Personalize Mobile, Online, and Smart TV Ads on the Fly.

    EngageClick, the technology integrator that makes advertising personal, today announced a new consumer personalization platform that improves the effectiveness of advertising engagement across multiple screens by learning engagement behavior patterns of consumers and by delivering predictive and personalized ads ...


  • EngageClick Integrates Artificial Intelligence with Advertising

    EngageClick has released a new consumer personalization platform that improves the effectiveness of advertising across multiple screens by learning the engagement behavior patterns of consumers and by delivering predictive and personalized ads.

    The EngageClick Consumer Personalization Platform uses data driven-technologies, such as machine learning ...


  • EngageClick Integrates Artificial Intelligence in Advertising Platform

    The new ad service platform announced by EngageClick isn't ready yet for digital signage but the new solution is worthwhile studying.

    By applying artificial intelligence the platform is able to analyze user behavior, cluster certain behavior groups and address them with most targeted advertising ...


  • Online Metrics Insider

    Marketing, in its purest form, tells a story -- ideally, a good story. However, the reception of the story, similar to the reception of a marketing campaign, can be highly subjective.

    A nail-biting account of the sudden death, come-from-behind win of the Super Bowl underdog will likely command ...


  • Mobile Insider

    Marketing, in its purest form, tells a story -- ideally, a good story. However, the reception of the story, similar to the reception of a marketing campaign, can be highly subjective.

    A nail-biting account of the sudden death, come-from-behind win of the Super Bowl underdog will likely command ...


  • What the Apple Watch means For advertising

    Marketers face a real challenge in finding ways to advertise effectively on the miniature face of the Apple Watch.

    If done properly, the watch could provide rich marketing opportunities. If done incorrectly, ads on the small screen could easily cross a boundary between being helpful and being intrusive and annoying ...


  • How to Put Smart Advertising on Smartwatches

    Media hype about the pending release of the Apple Watch has created a new conundrum for advertisers - namely, how to advertise effectively on the miniature face of a smartwatch.

    This is no simple challenge. A smartwatch is a highly personal device that gets displayed on one's wrist throughout the day ...


  • Making Tiny Ads Work on the Apple Watch

    Marketing is a form of communication that we use to inform, inspire and persuade consumers.

    In other words, marketing is all about telling a good story. Of course advertising makes up an integral piece of the larger marketing story. As our technologies have evolved ...


  • The Hidden Meaning Of Facebook's Ad Relevance Policy

    Facebook recently unveiled a new policy that asks users to assess which ads they like or dislike, in an effort to serve up more compelling ads.

    On the surface, this change makes perfect sense as a way for Facebook to please its users and thus expand its advertising empire ...


  • EngageClick Breeds Marketing from Marketing with Interactive Campaigns

    Personalised digital marketing campaigns are often inspired by data delivered by the consumer, but one company is looking to reverse this cycle for optimum ad performance..

    A new feature on EngageClick's multi-screen ad platform, titled AdPoll, enables brands to deliver highly personalised ...


  • Ad Roundup: Making mobile, social, video simpler

    Two new solutions in the online space are focusing on simplifying brands' reach into mobile, social and video.

    EngageClick has launched the AdPoll video ad solution; the platform offers real time data to personalize interactive video ad campaigns ...


  • OPINION: Mobile Is Personal. It's Time Advertising Is Too

    We've all heard and read about the importance of mobile time and time again, and it's a message that is continuously underpinned in research, surveys, and studies.

    The undeniable truth is that mobile is personal. We keep our device of choice in our pocket and under our pillow.This means opportunity ...


  • EngageClick launches to unify and simplify ad creation, delivery, and optimization

    EngageClick launched out of stealth mode today to provide a simpler solution for brands who are looking to create ads, deliver them, manage them, optimize them, and do it across all the big and small screens we watch - including smart TVs.

    That simpler solution? Do it all on one platform ...