EngageClick’s unique, adaptive advertising personalization platform uses machine learning and cognitive science to continually learn and improve ad engagement by fine-tuning personalization for each consumer over time.
Gathering information about consumers and grouping them into sellable segments has become big business. Targeting these sellable segments in real time, in a cost effective manner, through relevant advertising appropriate for the device, geography, time of day, etc. has not been possible until now. This is EngageClick’s unique proprietary value proposition.
EngageClick’s powerful machine learning system combines software for retargeting (determining what people wanted in the past) and predictive targeting (forecasting what they’re likely to want in the future) to predict the desired outcomes for each consumer. This adaptive system then selects the best digital ad delivery channel to present a customized offer in the optimal format for each individual shopper.