Media brands, publishers and app developers have a lot on their minds -
Economics of publishing are harder than ever
Consumer time is spread across 4 primary media devices
And there is a lot of uncertainty with mobile
The media companies, publishers and app developers that are making it through these tough days are the ones that are willing to embrace new technologies and constantly evolve in order to stay afloat in the ever-changing environment.
Engageclick is working with our publisher partners to solve today's challenges in the new multi-screen digital world.
Unleash monetization opportunities to improve the economics of modern publishing
Offer premium interactive advertising to engage consumers across all media devices
Deliver performance that results in higher yield and revenues
EngageClick's patent pending ad platform merges cognitive science with machine learning to inspire consumers to engage with brands at different moments of interest with online display, video and mobile.
As we exit the PC era and enter the mobile era, we are in the "Age of the consumer", where the consumers are empowered to interact with brands, when and where the consumer wants.
Device and media fragmentation presents not only a marketing challenge, but for some an existential crisis:
31% of your ads aren't viewed by consumers
69% percent of people skip video commercials
The most targeted display ads generate 0.1% CTRs only
50% of the clicks on mobile display ads are accidental
The brands, marketers and agencies that are making it through these tough days are the ones that are willing to embrace technology, be nimble and adapt.
Engageclick is empowering our brands, marketers and agency partners to adapt to the increasingly complex multi-screen digital world:
Unleash premium interactive ads that inspire consumers to engage with display, video and mobile ads
Enjoy the benefits of higher consumer engagements and response rates (CTRs) across all media devices
Deliver the key performance metrics (KPIs) to grow revenues
EngageClick's patent pending ad technology merges cognitive science with machine learning to inspire consumers to engage with your brands at different moments of interest with online display, video and mobile.
The biggest challenge faced by networks of all stripes is how to remain relevant as advertisers and agencies take control of their media buying.
There are many more choices and nuances within the network world now than ever before.
DSPs and Exchanges are commoditizing the networks value proposition
Media buyers are hunting for higher performance from their ad spend
The Networks need to continue to innovate and differentiate themselves with better technology, performance and analytics in order to grow and drive revenues.
Engageclick is working with our network partners to solve today's challenges in the increasingly complex multi screen digital world.
Exploit new monetization opportunities in the increasingly complex multi-screen world
Offer premium interactive advertising to engage consumers across all media devices
Deliver performance that results in higher yield that your clients expect resulting in higher revenues
EngageClick's patent pending ad platform merges cognitive science with machine learning to motivate consumer engagement and response rates with online display, video and mobile.
Prior to co-founding EngageClick, Manoj worked for HP. Manoj has extensive experience as a founding member of several startups including Social.FM and General Automata. He also held Engineer Management positions at KANA, Iron Mountain, Stratify and Autonomy. He has a BS in EE Engineering from RVCE, Bangalore and an MS from Carnegie Mellon University.
Shekhar has vast product development experience in distributed systems, clustered systems and data storage technologies from working at NetApp and Cisco previously. Academically, he received a BS in Computer Science and Engineering from VIT University and an MS from Carnegie Mellon University.
Ravi has held several senior level executive positions at various startups. Most recently, he was the CFO of Yunteq, a cloud orchestration company acquired by Coraid. Prior to that, Ravi co-founded Jareva Technologies, which was acquired by Symantec/Veritas. He also served as CFO at University Associates as well as PostX. Ravi was an Assistant Professor at Temple University's Fox School of Business. He received his undergraduate degree from the London School of Economics with First Class Honors and his PhD in Economics from the University of California, Berkeley.
Nitin brings more than 15 years of experience in the Software, Internet and Mobile sectors spanning leadership roles in product strategy, business development, marketing and sales. Prior to Engageclick, Nitin was the Executive Director at AT&T Interactive, where he was responsible for the online and mobile advertising businesses. At AT&T interactive, Nitin helped lay the foundation for online and mobile advertising to become the largest hyper-local display network connecting consumers with national brands and local SMBs. Prior to AT&T Interactive, Nitin held leadership positions at both large enterprises and venture capital backed companies including Adchemy, Quinstreet, Yahoo and Ebay. Nitin holds an MBA from University of Michigan, Ann Arbor, MS in Mechanical Engineering from Ohio State University and BS in Mechanical Engineering from Manipal Institute of Technology.
Olana has served as COO of ProFounder Financial and Kiva Microfunds. Olana has over 10 years of high tech sales and operations experience with internet pioneers such as Google, AOL and Netscape. While at Google, she was the founding member of the New York office and oversaw the global sales operations team. She graduated from the University of Michigan at Ann Arbor from the Honors program with a BA in both South East Asian Studies and Psychology.
Prior to EngageClick, Brij worked in Engineering Management with Quattro (which was acquired by Apple) and also worked as a Senior Software Engineer at Qwest. He has a BS in Computer Science from ISM.
Pradeep is the Chancellor of the University of California at San Diego. Pradeep previously served as Dean of Engineering at Carnegie Mellon University, where he was elected University Professor, the highest distinction a faculty member could achieve. He is the Co-Founder of Quantapoint as well as BiometriCore. He is a consultant and advisor to several companies including Iron Leaf Capital, iNetworks, ITU Ventures and Alcoa. He is also a member of the Board of Directors for BitAromor, The Children's Institute, The IIT Foundation, Mellon-Pitt Corporation, The Pittsburgh Tissue Engineering Initiative and The Pittsburgh Technology Council. He received his bachelor's degree in Electrical Engineering from the Indian Institute of Technology and his master's and doctoral degrees in Electrical and Computer Engineering at Carnegie Mellon University.
Venu is a SUNY Distinguished Professor of Computer Science and Engineering at the University at Buffalo. He received his B-Tech with Honors from the Indian Institute of Technology, Kharagpur and his PhD from UB. He has authored more than 340 scientific papers in addition to graduating 27 doctoral students and 15 masters students. Venu is a recipient of the IEEE Technical Achievement Award and is a fellow of the AAAS, ACM, the IAPR and the IEEE.
Nirvikar is a Professor of Economics at UC Santa Cruz, where he holds the Sarbjit Singh Aurora Chair of Sikh and Punjabi Studies. He has previously served as Director of the Santa Cruz Center for International Economics, Co-Director of the Center for Global, International and Regional Studies, Special Advisor to the Chancellor (all at UCSC) and Consultant to the Chief Economic Advisor, Ministry of Finance, Government of India. He received his PhD from the University of California, Berkeley and his BSc and MSc from the London School of Economics. His latest book is Waiting to Connect: India IT Revolution Bypasses the Domestic Industry. He serves as an advisor to several startups and firms in Silicon Valley and in India.
Aniruddha is an Executive Director with the Hirco Group, the premier developer of integrated townships in India. Prior to joining Hirco, he served as Managing Director for Zenta, a leading business process outsourcing firm. He has also held senior positions at Reuters. During his 15-year tenure with Reuters, he held a number of positions including Managing Director South East Asia and Executive Vice President Marketing for the Client Solutions Group. Aniruddha began his career spending 10 years in the banking sector in India and Japan. Aniruddha is a graduate of the London School of Economics, and holds an MBA from The University of Auckland, New Zealand.
Zain Khan is one of the early Googlers and the founder of OZ Ventures. He is known as the "Ops Guy" and built Google's impressive infrastructure from the early days through 2006. He is a graduate of San Jose State University.
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